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Happy-go-Cola

In occasion of DesignMiami 2014, Antonella Villanova Gallery presented Bea Bongiasca’s Happy-go-Cola collection.

Cola in mandarin (pronounced Kělè) is synonym of “to permit happiness” and of escapism. It corresponds to what in Japanese can be referred to as Kawaii, which in English can be translated to cute and adorable. Its aesthetic, through its carefreeness essence and cheerfully animated characters, allows one to momentarily elude from the demands of a pressure-filled life.

It is through the latter that the Milanese designer depicts a generation’s desire to evade from the hardships of an unvarying and often difficult reality, of the pursuit of happiness though the light heartedness that is so strongly embedded within today’s youth.